With ever more devices connected to networks via the IoT, there is an increased risk of hacking attacks and IP thefts. You want your product to be a success, but as its popularity grows, so does the interest from the bad guys. So it’s time to face reality. Any device can get hacked. Any weakness can, and will, be exploited to steal your IP and reengineer your product, either in manufacturing or at the user site. In addition, your third-party manufacturer may run unsolicited production batches and steal your profit as well as potentially hurt your brand or customers. The question is: what are you going to do about it? How do you battle the bad guys? Solving the challenges of security is critical to the success of the IoT. This session will go through these major challenges, why you should care and what to consider in your product development.